Hey guys! Happy Independence Day weekend! For those of you who are not from the US, well, happy weekend. :).
Today I am going to take a short break from the 30 day writing challenge to write about Social Media Day Philadelphia. I attended this convention held at the Franklin Institute on Thursday, June 30th with 3 of my co-workers from Penn Medicine. All of them work as web content coordinators while I work as as a Web./Social Media Monitoring Specialist. Together, we work on creating engaging and informative content for the Penn Medicine website, newsletters, social media pages, and more.
This is actually the first social media convention I’ve ever been to, so it’s safe to say I was pretty pumped about having the opportunity to attend. I made a few rookie mistakes including being one of the most over-dressed people there (at least I was dressed to impress, right?), not bringing my laptop (it wouldn’t have helped much as it needs a new battery though), and not having an extra power bank or means of charging my phone on-hand (I live tweeted a majority of the convention, so it didn’t take long for my battery to shoot down to 0%. Despite these rookie mistakes, I still had a really good time and learned a lot. I think my first social media convention was definitely a success.
Here’s a breakdown of my day:
9:00am: Slice Communications gave a welcoming speech. This was a great way to kick things off. I always loved Slice Communications ever since my former coworker and friend introduced me to them about a year ago. They are doing so many great things in the world of digital marketing. They were great hosts for the event. Cassandra Bailey, President and CEO, has so much energy and is so well organized for the event. I really love her bright yellow dress, too. I don’t even like the color yellow, but it fits her bright personality and shows that she is from Slice (Slice’s logo is yellow) which I think is great.
9:10am: Erin Dress, Brand Marketing Specialist and CPG at Twitter delivers opening keynote. I was so excited to hear Erin Dress speak, mainly because she is from Twitter. I definitely agreed with her points on how Twitter is where people go to gain information and that it’s one of the most trustworthy social networks (I think LinkedIn is more so though, but Twitter is broader).The facts about Twitter’s advertising vs. Facebook’s intrigued me. I never realized that Facebook targets users based on demographics while Twitter targets more specific interests. In general, Twitter’s advertising options are more focused. Perhaps this is why the CPC is generally much higher for Twitter ads than they are for Facebook ads. I also agreed that your brand’s message needs to be personalized. The example of using emojis and how Dove created one with curly hair was amazing. I always liked emojis,but I realize they can be tricky to incorporate into marketing. The idea of creating a whole new emoji strictly for your brand is brilliant.
10:00am: Break. During this first break I spotted Nick Walz! Nick and I worked together for a few years at WebiMax. He left in March of 2015 while I left in April of 2016. We talk to each other on a semi-frequent basis, but we haven’t actually seen each other since his last day at WebiMax. It was so nice to see him and catch up on everything. Nick is pretty awesome and a bit of a social media guru. He taught me pretty much everything I know about social media. I really enjoyed working with him in the past and being mentored by him and I’m sure he’s doing great things as a media strategist for Harmelin Media now. Remember his name, Philly.
10:10am: My co-workers and I decided to attend the Healthcare Digital Darwinism panel since we all work in Healthcare (obvious choice). This panel made me feel really good about myself and the business I represent because I felt we were doing many things right. Many of the speakers stressed the importance of responding to messages on Facebook and other platforms, especially if they were negative, within 20 minutes or less and to have a social media emergency response plan in effect. We do have an emergency response ready to go when needed and always answer ASAP. I liked how some of the speakers mentioned using Facebook messenger to talk directly with users/patients. I know a lot of brands shy away from that direct interaction, but I think in the healthcare industry, it’s really important. I enjoyed this panel overall. My only criticisms are that a lot of the points made were things I already knew and not all of the speakers worked much with social media, which considering it’s social media day, was weird to me.
10:50AM: Break. My co-workers knew some of the speakers and wanted to catch up with them after the panel.I think it was Daniel Moise, Social Media Strategist at Virtua Health, that we spoke to. He seemed very smart and friendly.
10:55am: CMO Roundtable. Choosing to attend this panel was not an easy decision. We were torn between this and the other option, Social is the New Digital Currency, but in the end my coworkers and I decided to go with the CMO Roundtable since we don’t have a CMO (it became a little bit of an inside joke for us). Plus, we were already in the room that this chat was being held at and after spending our whole break talking with the speakers from the healthcare panel, we were cutting it close on time. The CMO Roundtable was actually pretty good. The CMOs expressed the importance of using Facebook to show a fun side of their brand and the importance of being authentic on social media. I loved how they said that if something isn’t working in your social strategy, you need to change it quickly. I spent nearly 3 years working for an agency and sometimes this could be a tough decision to make when trying something new. Do you keep waiting it out, or do you change it before it’s too late? Hearing their advice to change it before it’s too late was a bit of a game changer for me and will certainly affect how I view future campaign when experimenting with new strategies. Of all of the CMO’s speaking for this panel, Carolina Lobo was by far my favorite. She was very polished and professional, but completely real and hilarious when you least expected her to be so. “Authenticity” was one of the words of the day for Social Media Day Philadelphia 2016, 2nd only to “influencer”, but Carolina was one of the few who not only spoke about the importance of being authentic, but she actually WAS authentic. Quote Of The Day: “No one gives a crap about the awards the CMOs win.” – Carolina Lobo. CMO’s, take note.
11:35am: Break. My coworkers knew the speaker Drew Diskin, CMO of WizeHive, so they wanted to speak with him for a few minutes. I never met Drew, let alone worked with him in the past, but I was vaguely familiar with WizeHive so I was curious to see what he had to say. Drew is a very bold and confident man. He didn’t talk much about how work with WizeHive, but gave us a little bit of leadership advice from the perspective of a CMO.
11:40am: Building a Data-Driven Company: Lessons From The Front Line. My coworkers and I chose to attend this talk over hearing the guy from Comcast talk about his work because we wanted to hear things that could benefit or effect us, not just hear others success stories. This talk was given by Robert J. Moore from RJ Metrics. I have been following them online for awhile and was familiar with the brand. I knew that the people behind the brand were very smart and always produced great content. The downside? I work as a content creator. I’m more for the writing and creative side of things. Data and numbers and statistics make my head spin. I didn’t really process or understand anything Robert said during the first half of his presentation. However, during part 2 I was extremely engaged. In part 2 he explained the great RJ Metrics logo fail story. I love how he saw this as an opportunity to further explore his own company, his audience, and do what RJ Metrics does best: use data to analyze and pull it all together. They did a great job of honing up to their mistake and more than that, they took pride in it. They wrote blog posts and talked with the media about their logo fail. They never once tried to run away or hide from it. They embraced it. They became masters at turning a negative into a positive. The results? RJ Metrics gained trust and authenticity within their audience. I think everyone in some shape or form can kind of relate to this honest mistake. It is a funny story that made RJ Metrics more memorable. In the end, this mistake worked wonders for them.
12:20pm: (The Most Philadelphian) Lunch Time! The organizers of the event were nice enough to provide lunch for everyone. It was a grab and go boxed lunch with plenty of varieties of sandwiches for everyone to choose from. I grabbed a turkey one and my coworkers and I headed to the cafeteria to eat. When we opened our boxes we were surprised by how much food they gave us. We all had a hoagie/sandwich/or wrap, a bag of Herr’s (Philadelphia company) chips, a small container of fruit salad, a Tastykake (another Philadelphia company), and a soft pretzel (Philadelphian snack). We joked that it felt like being back in elementary school. Once we were all finished eating we headed to the giant heart and the brain exhibits to get a few pictures for the Heart and Vascular and Neuroscience service lines and to just kind of play around with some things.
1:30 Flash Talk With Cecily Kellogg of Double Good Media. The flash talk with Cecily Kellogg of Double Good Media was probably my most favorite talk of the day. Cecily may not have been a keynote speaker and she may have only had 15 minutes, but those 15 minutes were powerful. Even though she is a hardcore liberal and I’m a hardcore conservative and personally, we probably don’t have all that much in common, I still felt deeply connected to her and could relate. She talked about the mistakes she made in the past as a mommy blogger and her regrets over sharing her every thought and how she branded herself in all of the wrong ways. This had some very dire consequences on herself, her family, and her reputation. In the end, Cecily decided her best option was to quit being a mommy blogger and start over from scratch. Cecily is the pure definition of what it means to be authentic. She is more careful about how she presents herself online now, but she still has the same attitude and personality. When she speaks, you know she’s the real deal. I’ve always been pretty open online and had an “everything goes” mindset like Cecily. Her talk inspired me to be a little more careful about what I post online and to think before posting.
1:45pm: Flash Talk With Jen Leary of Red Paw Emergency Relief Team. The flash talk with Jen Leary from the Red Paw Emergency Relief Team was another one of my favorite talks. Jen isn’t known as being a social media guru and she doesn’t claim to be one — she is a firefighter to the core and I really appreciated her honesty. There are many people that will brag about being a social media guru especially at these kinds of events, so it’s refreshing to hear stories like this coming from people who flat out admit “I had no idea what I was doing and I’m still working to figure things out.” Jen seems to be doing a great job figuring it all out! It was inspiring to hear about how much money she and her team were able to raise through Facebook. I’m looking into doing some fundraising on my own in the near future to support Aid the Silent, so this gave me a lot of hope. I also totally agree with her points on the power of a good image and working a little to play on people’s sympathy especially when it comes time to ask for donations. Images can and often are more effective than text alone.
2:00pm:Flash Talk With Teresa Lopez from Seer Interactive: My phone was completely dead by this point so I couldn’t live tweet and that made me inherently sad because there was SO MUCH good information here. I have become OBSESSED with Pinterest marketing over the last 6 months because I know that it holds many SEO benefits and I love the advertising options. I was excited about this one too because I have heard so much about Seer Interactive and know quite a few very talented individuals who have or currently do work for Seer and do an amazing job. I already knew about the importance of performing keyword research and adding keywords into Pinterest board titles and descriptions. I didn’t realize how little weight the actual pins have on SEO though. I’ll definitely spend less time on the individual pins and more time on the boards and the actual account optimizations moving forward.
2:15pm: Flash Talk With Susan Poulton from The Franklin Institute. Susan Poulton has a bit of sass that comes with her, which representing the Franklin Institute, was a little unexpected. In her words, she’s “definitely shaking things up at The Franklin Institute”, and with her language and word choice, it’s easy to see why. I liked her though. I liked hearing about how her mission goes beyond just getting people to buy tickets to the museum. One thing that really stood out as being interesting to me was how she is working with her team to market The Franklin Institute globally. I always saw it as being a “Philadelphia” thing and if I were in her position I would probably market it locally, but now that I’m thinking about it, her strategy makes perfect sense. There are many tourists that visit Philadelphia and The Franklin Institute from all over the country that she needs to target and reach, not to mention the general science nerds interested in the science content. Susan made me realize the importance of marketing in a way that can reach everyone, not just those local to your business.
2:45pm: Feature Talk with Pam Didner: How to Maximize The Synergy of Your Social Media & Content Marketing Efforts. My coworkers and I chose this talk with Pam Didner over the one given by/about Curalate, because once again, we wanted to hear about general social media topics, not people’s personal success stories or what they do at their jobs. I had a bit of trouble hearing Pam due to her accent, but when I did hear her, I enjoyed her presentation. She doesn’t look like it at first glance, but she is actually really funny which made her talk even better. I especially enjoyed the templates she provided on how to identify your audience vs. your target user persona and what the difference is. Your audience is general but the persona is more specific, and while the audience may help you to spread your message, the persona is really the one who will follow your brand, use your services, or buy your products. This is why it’s so important not only to identify your audience, but the persona you want to target as well.
3:30pm: What’s Next in Social Media Panel. I got nothing from this panel. It went off topic a lot and was really hard to follow. The moderator asked a question at one point about ROI and someone’s answer was “What’s the ROI of your mom?” My jaw almost hit the floor. I know the tone of the convention was all lighthearted and funny, but that seemed like a little much to me. Judging by the rest of the audience’s reactions, no one else was feeling this panel too much, either. I found an electrical outlet in the floor I was using to charge my phone with, so I began to play around with that and look at all of the other #SMDayPHL tweets. No one was really tweeting much about this panel. Everyone else was just on their phones and laptops and looked like they were waiting for this panel to end.
After that last panel, my co-workers and I decided to call it a day. We still had to travel back home and preferred to do it before it got dark and before it got too late/crowded. Many other attendees followed suit. I do have a few small regrets for skipping the closing keynote given by Kristina Neher though. I read the highlights of it and saw the live tweets come in and it sounds like it was a great presentation on the power of visuals in marketing. I was surprised to hear from the highlights how much higher Instagram engagement is than Facebook. I feel like Facebook is the most powerful social platform that can work for pretty much any business whereas Instagram requires more work and I feel like Instagram is for a younger audience and geared more towards personal use. It looks like it’s time for me to change my attitude towards Instagram! I was also surprised to learn than emails with the word “video” in the subject have a 19% higher open rate…that is definitely something I’m looking to experiment more with in the near future. I liked the idea of using your audience and having them do your marketing for you. If someone from your audience takes a picture of your product for instance, sharing that image can be more powerful and credible than posting your own professional image. I wish this talk would’ve been the opening keynote…it sounds like they really did save the best for last and I’m sorry I missed out on it.
Overall, my first social media convention was a success. I had a really great time and I learned a lot. I look forward to attending it again next year. Who knows, maybe one of these years I’ll even have the opportunity to speak!
Did you attend Social Media Day Philadelphia? If so, what was your favorite part?
Posted by kimerskine in blogging, careers, Marketing, SEO, Social Media, Technology Tags: advertising, authencity, authenticity, blogging, business, career, carolina lobo, cassandra bailey, cecily kellogg, chief marketing officer, cmo, content marketing, conventions, daniel moise, double good media, drew diskin, erin dress, Facebook, facebook ads, facebook messenger, harmelin media, healthcare, influencer marketing, jen leary, Kimberly Erskine, kristina neher, logo design, logos, marketing, mommy bloggers, nick walz, pam didner, penn medicine, Pinterest, pr, public relations, red paw emergency relief team, reputation management, return on investment, rj metrics, robert j. moore, roi, seer interactive, SEO, slice communications, smdayphl, social media, social media convention, social media day, social media day philadelphia, susan poulton, Technology, teresa lopez, the franklin institute, Twitter, twitter ads, virtua health, wizehive, y fronts
Hey guys! So first things first – I hope at least one of you noticed I’ve been doing some work on this blog! My goal is to make it look slightly less like a blog and more like a website. I think it’s (sort of) getting there? It should at least make it easier to find things on here and maybe over time help with my SEO, or so I’m hoping. Eventually I’ll work on purchasing a domain name and hosting, but in the past I’ve spent a fortune on web hosting for a website I didn’t do much with, so I want to make sure I know what I’m doing and have the time to invest in this blog to make the investment worthwhile first.
Today I’m on Day 17 of the 30 Day Writing Challenge. Today’s challenge is to write about a quote that I try to live by. Easy: none.
This probably surprises some of you. I used to be obsessed with quotes. I used to keep a “Quote Book” filled with my favorite quotes (all written in a variety of colored ink to make them stand out). It had hundreds and hundreds of quotes and at one point, I got pretty fanatical with updating that book. I even saw it as my prized possession that I wanted to give to my future husband or kids one day.
I have a little bit of a digital version of the “Quote Book” on my Facebook page right now, but I’m planning to take most of it down since it looks a bit obnoxious, but anyway, here’s a screen shot so you can get a glimpse of how it looks now:
That’s not even half of what is currently on my Facebook page. Most of them are quotes I cam across in my reading as an English major. Only one is a verse of scripture.
I still really like and enjoy all of these quotes. They inspire me, motivate me, encourage me, and do all of the things a good quote should do. But I stopped living my life based on them or based around them. Instead, I choose to live my life based around scripture, the real truth and way of life. The bible is the book of life. Emerson, Thoreau, Good Charlotte, Stephen Kings, and my friends have some great words of wisdom, but I shouldn’t base my life around anything in the world except scripture.
Here are some of the bible verses/passages that have had the most profound impact on my life. I am purposefully not going to include what the actual verse is because my hope is that I can encourage one or more of my readers to open the bible (in this case, Google also works) and find out for themselves.
- Proverbs 3:5 – I can be an anxious person. Sometimes life becomes really overwhelming and I don’t understand what God is doing in my life. This verse is a great reminder for me to not overanalyze situations, but instead, to trust in God.
2. Matthew 6:25-34. This goes along with some of the same principals with why I love Proverbs 3:5 so much. Not only am I am very anxious person, I’m also a worrier. This verse is like God’s way of saying “Knock it off!” This is probably one of my most shared bible verses. Whenever a friend tells me they are overly worried or anxious about an issue, I often tell them to read these verses.
3. Ecclesiastes 4:9: This is a really special verse to me. It is supposed to be talking about the value of friendship and companionship. However, I came across it for the first time at the end of last summer. During this time I was trying to decide whether or not I should go bilateral. My parents told me “Don’t decide, pray to God and he’ll give you the answer”. When I read this bible verse I knew God was telling me to go for it.
4.Proverbs 31: I won’t go into detail, but I made some really, really, really bad mistakes in some of my past relationships. I had major regrets and for several years thought I was unworthy of God’s love and forgiveness. I knew that he loved and forgave me for what I’ve done, but I was so ashamed by actions that I couldn’t love or forgive myself. When it first happened and I first opened up to a friend about it, they referred me to this verse. They told me that I’m a sinner just like every other woman on earth. I’m not perfect, but I don’t have to be. The best I can do is strive to be like a Proverbs 31 woman.
5. Psalm 91: This is a really important bible verse in my family. Back in 1992 or 1993 my dad was about to die from kidney disease. At this time we attended the Pitman Church of the Nazarene. At the time it was such a powerful, amazing church filled with the holiest people you could imagine and one incredible pastor. One woman we went to church with, Mrs. Helene Vail, would visit my dad in the hospital (she’d visit the family too, and sometimes would watch my sister and I as we were only 3 and 6 at the time) and she told him to read this verse. It always had a profound impact on his life and I think made a huge difference in the fact that he survived. God took care of him, just as this bible verse said he would.
6. Romans 12:2 This verse reminds me not to care so much about stupid, superficial, materialistic things. It doesn’t matter. Not one bit. I can enjoy those things, but God should be my priority. Always.
7. Matthew 12:28: I get stressed, overwhelmed, burnt out, and exhausted at times. Sometimes, I feel like I’m going to have a complete melt down. This verse is my reminder to let go and give it God.
8. Psalm 24:4: This goes along with Psalm 91, and may have also been a verse recommended by Mrs. Helene Vail. Even when death is at your doorstep, you can still find hope in the Lord.
9. Psalm 23:1: This goes along with Romans 12:2. Anything I don’t already have, I really don’t need in life. The Lord always provides.
10. Romans 14:13: I, like every other person in the world, can be pretty judgemental at times. (If you say you’re not at all judgemental, you may have a bigger problems on your hands…because you’re a liar). This verse reminds me not to cast judgement on others, but rather, try to help them out and not further derail them from the path of righteousness.
These are just a few of my favorite bible verses that have impacted me greatly. The entire book of the bible is what I strive to live my life based around though. Every single verse is important and impactful. Scripture is far more powerful and valuable than any ol’ “quote” and much more worthy of basing your life around.
Posted by kimerskine in Christianity, life, personal, religion, spirituality, Writing Tags: 30 day writing challenge, bible, books, Christian, Christianity, corinthians, emerson, Facebook, Faith, good charlotte, henry david thoreau, inspiration, Kimberly Erskine, Life, literature, matthew, motivation, new testament, old testament, psalms, quote book, quotes, ralph waldo emerson, reading, Religion, romans, scripture, thoreau
For those of you who may not know, I blog at Confessions of a Def Deaf Girl on a regular basis. This is a blog that I started up over a year ago when I first started to seriously consider getting my first cochlear implant. This blog is something that’s become very important to me over the last year as it is my way of documenting my story, connecting and sharing my story with others in the Deaf community that may be going through the same thing(s), and also using it a a tool to express my emotions and a times, vent a little. I’m actually in the process of transforming my blog into a full-fledged novel now, with the first draft recently completed.
Around 8 months – a year after launching Confessions of a Def Deaf Girl, I realized I should take my blog to social media so that I can reach even more of my target audience. I remembered how big of a role social media played in my decision to get my first cochlear implant. If it wasn’t for all of the Facebook groups I joined and people I talked to in those groups and the people I connected with on Instagram, I may never have went through with getting my cochlear implant.
I have a lot of experience with social media marketing. I currently work as a Digital Marketing Manager – SMO at WebiMax, where social media is my specialty. Prior to my employment at WebiMax, I also managed Rowan University’s social accounts. However, that doesn’t mean I know everything there is to know about social media. I do know this: there’s always room to learn more when it comes to social media. Marketing my blog on social media has taught me quite a few things. Here are 7 lessons I learned by marketing my blog on social media.
1. Don’t Be Afraid to Be Unique. Let’s be real, there are way more people in the world that don’t have a cochlear implant and/or aren’t deaf than people who are. There isn’t exactly an overwhelming amount of Facebook pages or Twitter accounts out there dedicated to cochlear implants and/or the Deaf/HOH community. However, this has worked as an advantage to me. I knew from my own personal experience that there is a demand for these kinds of pages on social media. I can’t be the only Deaf girl looking for a fun, informative, and positive social pages to connect with. If you can’t find the page you’re looking for on social media, create it. You’ll be at more of an advantage than a disadvantage for being unique. It just means less competition!
2. Be Generous. You know what one of my biggest pet peeves is on social media? Selfish people/brands. I can’t stand when a person or brand never takes to the time to reply to comments or messages. I hate when people or brands never share or comment on other posts or otherwise engage with their audience.
With my own social pages I am always connecting with other users and sharing their content. I noticed some of my best posts that receive the highest engagements are ones that I shared from others. And it also encourages those pages to like my page and engage with my posts, too! It’s a win-win all around.
3. Be Helpful. Why should people visit your page? What do they want to know? In my case, there’s an endless list of questions that people have. What do cochlear implants sound like? What can people expect after activation? What kind of training can they do with their cochlear implant? I share my own personal blog posts that contain helpful information, news articles, and other resources to help people out.
I also take things a step further and answer any questions people may have on a regular basis. One woman even sent me a surgery to answer for her Speech Language Pathologist certification. It was a long list of questions that took me awhile to answer, but I still made a point to answer her in a PM and she couldn’t have been more appreciate of it. I love helping others on Facebook because I remember how everyone came and helped me when I was at the beginning of my cochlear implant process in November of 2014.
4. Know Your Audience. One of the most important parts of effective Facebook marketing lies in knowing your audience. I know my audience very well, because this is my life – the community that I live in. I am a direct member of my audience. My audience is a wide age range (although I purposely try to target young adults/teens since I know there is a huge lack of online resources/social pages available for them that deal with the Deaf community) of individuals who have some form of hearing loss or who work or live with someone that has hearing loss. My posts are geared for this audience and questions they have, challenges they face, and products they may be interested in.
If I one day started posting about seeing dogs, LASIK surgery, braille, and the blind community I may see a decrease in my level of engagement and even lose some followers because those topics are not relevant to my audience. My audience is predominately Deaf/HOH, not blind. Know your audience and know that your content caters specifically for their needs and interests.
5. Organic Marketing Isn’t “Dead”. It’s common knowledge that it has been increasingly difficult to achieve a social following organically these days, especially on Facebook. However the idea that organic marketing is “dead” is merely a myth. Organic marketing is difficult, but far from “dead”.
I personally cannot afford paid advertising on social media to promote my blog at this time, but I am more than happy with my organic results thus far. I have 56 Likes on Facebook. To some that may not seem like a lot, but considering I have never run an Ad for Likes and the page is just a few months old, I feel like I am making good progress. I’ve gotten 18 Likes alone just in the last 30 days. That’s more than a quarter of my overall likes!
And my engagement? It’s been even better than what I see some people getting from paid advertising. Take for instance a post I shared this morning about a doll with a cochlear implant:
It’s been up for only a few hours and already gained 2 shares 6 Likes, and reached 801 people. I also gained 2 more Page Likes shortly after posting this. Not bad for an all-organic post! I can only imagine how well my page will do when the time comes that I can afford to invest in paid advertising!
6. Don’t Be Overly Promotional. One thing that I love about promoting my blog on social media that I’m sure everyone else appreciates is this: I’m not trying to sell anything. I’m sure that everyone hates constantly having their News Feed or Twitter Feed flooded with brands and businesses trying to sell their products. It definitely gets annoying and at times makes me want to unlike or unfollow the account. I do of course promote my blog, but that’s not the *ONLY* thing I do. I make sure I only post about my blog 2-3 times a month on average. The other posts are industry-relevant news, quotes, images, questions, and more fun, social, and engaging content. I imagine if all I did on social media was ask people to read my blog, I wouldn’t have as many followers or as much engagement.
When you don’t constantly shove your products or services down people’s throats, they’ll be more inclined to go to it on their own, too. Case in point? One of my followers chose to visit my blog through my Facebook page on their own today as seen through my CTA button analytics:
Instead of worrying about promoting all of your products and your business on social media, focus more on creating great content that will make people want to learn more about your business/brand and purchase your products or utilize your services.
7. Don’t Be Afraid to Recycle Old Content. I share old blog posts on social media all the time. I know a lot of my earlier posts from when I was going through the process of getting my cochlear implant for the first time are some of my strongest, most helpful pieces of content I have and my audience loves them. I make a note of when I share my blog posts and where I share them though so that I can be sure I’m not sharing the same post continuously. I also like to vary between which ones I share on Facebook and which I share on Twitter to keep things fresh at all. Remember, great content is timeless and deserves to be shared more than once. You’re bound to come across some new audience members who haven’t seen it yet that will be sure to enjoy it just as much as they enjoy your newer content.
The best way to learn about social media marketing and what does or doesn’t work is by doing it. Even though my social campaign for my blog is entirely organic and done for fun, I have still learned quite a bit. Once my book is complete I’d like to invest in paid advertising to promote my blog and my book and I’m sure I’ll be learning even more about social media marketing through that experience as well.
Posted by kimerskine in blogging, careers, Marketing, personal, Social Media Tags: blogging, cochlear implants, Deaf, digital marketing, Facebook, Hard of Hearing, hearing aids, Hearing Impaired, marketing, social media, Twitter
As an intern for CloudItGuru.com, my current assignment has been to work on creating the first ever Cloud It Guru E-book. One of the sections I have been focusing on for the past few weeks has been devoted exclusively to various forms of digital marketing. In order to learn how small businesses can benefit from marketing on Pinterest I have been reading Hub Spot’s E-book, How to Use Pinterest For Business. As I was reading some of the suggested Pinterest marketing strategies I was reminded of the ways that individuals market themselves online. I really liked many of Hub Spot’s ideas on how to best use Pinterest for business marketing and I believe that many of their ideas can be applied to how we market ourselves and strive to create our own personal web presence. Here are 5 things we can learn from Pinterest about building an online web presence and marketing ourselves online:
1. Show, don’t tell. Pinterest operates largely with visuals. Yes, there is some text, but look at this screen shot of my Pinterest dashboard:
While there is certainly some text, the pictures are what catches your eye first. It is important for Pinterest users to “pin” visually appealing content. In terms of our website and general web presence, it is important for us to show what we can do rather than say it all in text. On my website’s index page I have three “feature” articles, showcasing some of the actual articles I have written rather than simply saying “I have written this and this…”.
2. Create content for a target audience. On Pinterest users can create various “boards” featuring a variety of topics. HubSpot’s E-book suggests that businesses create boards that reflect their company’s values, beliefs, or motto. When we market ourselves online it is important that we keep our target audience in mind and write or post content for them. For example, on Twitter I follow many people involved with both social media and creative writing. They post information relating to these fields and I do the same. This information includes where I am in my progress with social media and my creative works, links to interesting articles, and other general related comments.
3. Don’t be just a “self-follower” or “self-promoter” — be engaging! It is important to engage with others. On Pinterest, Hub Spot warns against companies that strictly post their own products/company info as Pinterest boards. One example they give is of a shoe company. While it may be beneficial for shoe companies to have boards featuring their own shoes and related products, they should also create boards that can engage their users such as a board for places to wear said shoes, activities to participate in wearing certain shoes, etc. Instead of merely talking about the work we have done online, we should engage with others about it and ask what they are doing, gain feedback on our work, swap advice, and comment on where we are now or hope to be in the future. Our online presence isn’t a one way street; in order to work most effectively we should be willing to engage with others who cross our path.
4. Give people a reason to follow you. Keep the content you post online fresh and new. Give people a reason to keep coming back to your website or social media pages. Be fun, informative, and approachable. On Pinterest many companies have chosen to hold contests to engage with other users and to give them a reason to follow them and stay engaged. You don’t have to have a contest, but you do have to be interesting and engaging in order to gain an online following.
5. Build Connections both with individuals and the web. Link your social media pages together. Posting on Twitter? That’s fine, but don’t be afraid to include a link to Pinterest or your website or another online channel that you’ve built a web presence for. Connect with other individuals, too. Comment not only on their tweets and Facebook posts, but their actual blogs as well. Remember to include links to your website and social media pages whenever applicable. By doing this you will not only build connections, but help to build up your overall web presence which will make it easier for others to find you online through search engines.
What is your strategy when it comes to marketing yourself online and building a web presence? Have you tried any of these tips?
Posted by kimerskine in Marketing, Social Media Tags: business, cloud it guru, content, digital marketing, engagement, Facebook, following, hub spots, internet, marketing, Pinterest, social media, Twitter, Web Presence