Writer, Christian, SEO/Social Media Marketer, Book Reviewer, Deaf and Loud.

Monthly Archives: July 2016

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Image Credits: Pretty-Random-Things.com

Hey guys! Since I finished the 30-Day Writing Challenge yesterday I thought it would be a good idea to write this follow up post detailing 5 key things I learned from doing the challenge. This was my first writing challenge (unless you count NaNoWriMo) and I learned A LOT. Overall, it was a positive experience, with a few drawbacks mixed in. Here are 5 things I learned.

1. Writing takes time. This seems like a give in, but I really learned just how much time writing takes after doing the 30 day writing challenge. If I got done a post in a half hour or less it was extremely rare. Most posts took me over an hour to write…some took more than a couple hours to write. When I got to day 2 which was to “Write about your first love or your first kiss, if separate, do both” I ended up writing 2 separate posts on 2 different days. Each of those posts took me a couple of hours to write, especially the one about my first love where I detailed my dysfunctional, unhealthy long-distance relationship.

2. It’s OK to break the rules. The 30 day writing challenge was supposed to end in May, but I didn’t finish it until July. I think it was more than okay to break the rules because I was still really committed to writing as much as I could. Some times I took off of the challenge so I could write about other topics like the Social Media Philadelphia Day or book reviews. Other topics got spread upon multiple days as mentioned above. One day, day 23, I completely refused to write about the topic because I didn’t like it. As long as you write and are consistent, does it matter if you follow the rules?

3. Writing is therapeutic. Some of these topics were very difficult and uncomfortable for me to write about, especially day 26 when I had to write what I’d say to my ex. I ended my longest relationship ever less than a year ago and the wounds still are a bit fresh. When we broke up, I hung up on him and that was it.We haven’t talked since then, so there was definitely many words left unsaid and not much, if any, closure. While I really dreaded writing on day 26, I was so glad I did it at the end of it. This post took me days to write and I really poured my heart out in the post. I probably said a bit more than I should have in that post, but I really needed it. It was my way to get all of those emotions and feelings out that have been bundled up inside of me for many months. Writing that all out was so therapeutic to me. I’m glad I did it.

4. 30-day writing challenges are great for generating content…I blogged so much over the last 2 months. Once I had the topics, the content just flowed through me. I began to think of how my own personal stories and experiences could work into characters for stories.The 30 day writing challenge was awesome for coming up with ideas and for churning out content for my blog.

5. But they are terrible when you already have a novel in the editing stage. The biggest drawback of doing the 30 day writing challenge was that it involved so much of my time that it took away from the project I was already working on – my novel – which was much more important. I was almost finished editing my 2nd draft before taking on this challenge. Now it’s been nearly 2 months and I haven’t touched it and I’m not entirely sure where I was when I left off. Next time I’ll have to make sure to do a writing challenge when I don’t already have a lot going on in my life.

Have any of you guys ever participated in a 30-day writing challenge? What was your experience like?

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Image Credits: Edutopia

Hey guys! Happy Wednesday! It’s a happy Wednesday because I’m finally on the last day of the 30 day writing challenge! It took me long enough!

The final challenge is to write about something I’m looking forward to. There are many exciting things I’m looking forward to in my life, but one of the biggest ones is becoming a college adjunct professor and teaching my first class this fall.

I know a lot of people were surprised when I announced that I’d be teaching this fall. Some were a bit surprised and a lot of people have expressed their concerns and almost doubt me and my ability to teach. I know some people, whether they actually come out and say it or not, are thinking that this is kind of “random”. Surprising? Yes. Crazy? A bit.But random? No…not at all.

Teaching is actually something I’ve wanted to do for a really long time. I’ve always valued education. I’ve always loved to learn and have been a bit of a nerd my whole life. Many people thought I would become a teacher. My parents always encouraged it, that’s for sure. When I was in high school I was an AVID tutor that worked with at-risk students to help to prepare them for college. My teachers all loved the work I did as a tutor and they thought I’d make a great teacher, too.

I’ve always enjoyed working with kids as well. I first realized how much I enjoyed working with children when I was about 12 years old and worked my first job as a summer camp counselor. I made less than $70 for the entire summer, but I didn’t care at all because I loved what I was doing so much. I didn’t just play with kids, but I learned from them and they learned to me. I built relationships with these kids and I got to see them grow so much in the 2 months that we spent together. I talked about them all all the time as if they were my own kids. I felt good about the work I did as a camp counselor and it made me realize that if I enjoyed this work so much, I’d certainly love to be a teacher where I could make an even bigger impact on children.

I dreamed of becoming a pre-school or kindergarten teacher. Then I realized I had a passion for English and becoming an English teacher started to gain appeal.

There was just one major problem:

I was born with profound hearing loss. I never learned sign language. I couldn’t hear the kids I was a camp counselor for (fortunately it never mattered much. I had the support of the other counselors to fall back on and the kids just wanted to play anyway). How would I ever hear my students?

Not being able to hear the kids I supervised at camp was one thing. Not being able to hear students was quite another thing. I wouldn’t be able to ask them questions, because I’d never hear the answers. I wouldn’t be able to answer their questions, either because I wouldn’t be able to hear them.

Suddenly, I found myself completely giving up on dream and chalking it up on the list of things that just weren’t meant to be for my life. I still decided to study English and writing in college, but this time it was for my own personal use to become a writer instead. Becoming a teacher just didn’t seem like a possibility for me.

At least, not at that moment…

I didn’t realize back then that I’d later go on to receive cochlear implants that would allow me to gain above average hearing. I never could’ve imagined that I’d be given this incredible gift that would allow me to hear almost perfectly…a gift that would make it so I’d never have to worry about hearing my students.

But even after receiving my cochlear implants I didn’t think it would ever open the door to teaching for me. I thought that was a missed opportunity I would never get back again. How could I be a teacher now? I was working full time for an agency receiving below-average pay. While my checks weren’t for much, I depended very heavily on them. I also worked a typical day schedule…which would be the exact schedule I’d need to follow in order to do student teaching which is a requirement in order to be certified to teach at a grade school level. Teaching at a college level also wasn’t an option since I didn’t have my MA yet and wasn’t sure if I ever would. I have wanted to enroll in Rowan’s MA in Writing Program for years, but always backed out fearing the cost. I was already thousands of dollars in debt and unable to afford my student loan repayments from my undergrad. I heard financial aid didn’t exist as a grad student. Grad school sounded like a great idea, but completely impractical. There was no way I’d ever be able to afford it.

That was, until I received an e-mail from Professor Rob Block in March explaining that Rowan has developed a new Teaching Experience Program (TEP). The program sounded like the answer to all of my problems. It would allow me to follow my dream of becoming a teacher without having to give up my full time job and it would also help me to pay the cost of my tuition and allow me to work towards earning my MA degree.

To make things even better, a few months after receiving that initial email I left my job at the agency I was working for and started working for Penn Medicine instead. After my first semester, Penn will pay up to $8,000 a year towards my tuition which should cover the full cost each semester I’d imagine. They are also more than willing to help to work around my school and teaching schedule.

This is the beginning of the next chapter in my life. It may have taken me awhile, but I am finally going to have the opportunity to fulfill my dream of becoming a teacher, and not just a teacher – but a college professor! I am so beyond excited to take on this new role in September. It’s about so much more than just teaching first year writing to students. It’s about creating strong relationships with these students and working to motivate, encourage, and inspire them and to help them to grow not just as writers, but as students. I hope to improve their writing skills, but more than that, I hope to make a difference in their  lives and their college experience. If I manage to do those things, then I’ll consider my job as a professor to have been a success.

 


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Image Credits: Keyword-Suggestions.com

DISCLAIMER: I do drink and enjoy it on occasion now, but I am writing about my past and on the night of my 21st birthday on May 8, 2011, I was still very much straight edged and adamantly opposed to drinking.

Happy 4th of July to all of my American readers!

 I’m up to day 29 of the 30 day writing challenge and considering the holiday, today’s challenge is an interesting one: Describe the night of your 21st birthday.

I don’t remember too much of it, not because I got to drunk to remember, but because that was 5 years ago and not all that big of a deal for me compared to how it is for most people.

My 21st birthday was actually on Mother’s Day, so getting wasted was never a real option — that would seem really disrespectful to my mom. During that time I was also still straight edged…I was very much against the idea of drinking. I was allowed to drink of course and my parents didn’t discourage me from it, but I didn’t want to drink.

Instead I went to Atlantic City to gamble. I’ve never been much of a big gambler though. I think I won about $20 on a slot machine that I paid like $1 for and called it a day. My mom was the same way, except if my memory is correct she won about $40 and ended up paying for our dinner.

We walked around the boardwalk a little bit and I think it was more window shopping than anything else. I had a birthday crown and sash on so a lot of people stopped me and wished me a happy birthday. I remember it took me forever to pick out that stash. I  made a point to get one that didn’t in anyway promote drinking…much easier said than done.

I think we went out to dinner at the Hibachi Grill and Supreme Buffet in Turnersville which is a little different from usual (I usually go to the Colonial Diner), maybe because it was Mother’s Day? I know back then money was always tight. We still lived in Woodbury and I was still in school and at that time it was right before I started working a minimal wage job at Heritages. My parents still did give me a really nice day and gave me a nice gift though. That was the year that they gave me an engraved journal with Proverbs 3:5-6 engraved onto it. It was to help encourage me to write more and to grow in my faith. At the time, that was my favorite bible verse but I viewed it a bit more as being a quote than I did as a bible verse. I didn’t have the relationship with God that I have now.

My birthday was overall a pretty quiet day though especially considering it was my 21st. It wasn’t a big deal to me. Alcohol scared me back then. I was always afraid of turning into an alcoholic. I started drinking about 10 months later for the first time after my abusive boyfriend at the time (who now is my ex, thankfully) and I got in a really bad fight. It’s not my proudest decision, but I am proud of the fact that I never been completely drunk, never had a hang over, and I am strong enough to handle alcohol and not abuse it. A part of me wishes I would’ve known that for my 21st, but even if I did I don’t think it would’ve changed much. I still wouldn’t have had a “wild and crazy” birthday like most people had. I never wanted that.

How about you guys…what was the night of your 21st birthday like?


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Image Credits: Toronto Realty Blog

I’m getting there on the 30 day writing challenge. I only have 3 “days” left of it.

The challenge for day 28 is much more exciting than day 27’s (but don’t get too excited…it’s not THAT great. Today’s challenge is to write about a word or phrase that I overuse.

This came easy and without thought for me. The phrase I overuse the most is “I Know For A Fact”. 

I’m not sure how this started, but I’ve been saying it for a few years now. I say it when I’m arguing a point or disputing something with someone and I know I’m right. I have a really great memory for events and life occurrences. I rarely ever forget anything and the things I remember are often stupid, trivial things that most people would forget (like what I wore 20 years ago, a toy my sister’s best friend’s second cousin played with, etc.). It’s a shame I remember these stupid things but not more important things like how to do algebra or geometry lol. A lot of times people try to argue with me about a point or claim there’s no way I can remember that (my mom especially does this to me) and my response is always “I know for a fact!”. Now everyone makes fun of me for saying that. I guess this is kind of my weird way of saying “There’s absolutely no way I’m wrong. I’ve got my research (even though I don’t) and I know in black and white, verified, undeniably, this is an inarguable fact that I’m write.”

 

How about you? What phrase or words do you overuse the most? When do you find yourself saying them the most often?


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Image Credits: GT CR8Image Credits: GT CR8

Hey guys! Back on track with the 30 day writing challenge. I left off on Day 27 which instructs me to write about what I wore tonight. Since I’m in the middle of my extended fourth of July weekend with no real plans or places to go and no work, let’s just say I’m following the theme of “Summertime and The Living Is Easy”. AKA, don’t expect anything glamorous lol.

Outfit #1: White shirt with red and grey Nike logo and baby pink and grey fleece pajama pants. This is what I woke up wearing and I kept it on until I went to the pool. The shirt I’ve had for at least 6 years now. It’s about 2-3 sizes too big, so I wear it as a night shirt. It’s starting to get pretty worn out and has a few holes, but I only wear it to sleep and it’s probably the most comfortable shirt I own, so it’s not like I’ll ever part with it. The pajama pants are the ones I brought to wear after my first cochlear implant surgery. They are a little old so they aren’t as soft or heavy as they originally were, but they are still warm, soft, and the most comfortable pair of pants I own. Since the weather has been unseasonably cool this weekend, they were perfect.

Outfit #2: Red polka dot one piece bathing suit with a blue and black Avant shirt and white rhinestone sunglasses. I’ve learned to wear a t-shirt over to the pool when I’m not in the water to help prevent sunburn. The first week that the pool was open I got horrific sunburn on my chest that could’ve been prevented had I worn a t-shirt, so I’m not about to make that mistake again. I usually wear my green “I am magnetic” cochlear implant shirt, but I wanted something different today so I opted for my blue and black Avant shirt that has a desk and the Rowan Prof logo on it and says “Writers Do It On The Table”. I don’t know that everyone will appreciate the pun or this quote, but it’s fitting for the theme of Avant. Man, I miss the Avant literary club. My bathing suit is just a 1 piece bathing suit that’s red with white polka dots and some ruffles. It’s conservative, but still cute. The sunglasses are kind of my trademark thing. They are my 2nd pair this year (the first ones kind of fell apart). I always wear white sunglasses – they are the best.

Outfit #3: Black and White My Chemical Romance Shirt with Black Sweatpants. Normally I just put on a nightshirt and PJ pants when I come in from the pool, but since I’m going to be stepping outside to watch the 4th of July fireworks tonight, I wanted something a little more appropriate, but still comfortable. I chose my black and white My Chemical Romance shirt and plain black sweatpants. I don’t wear this shirt very much, but whenever I want something casual and a little more “punk rock” (like old school me), it’s one of my go-to shirts. It has a pretty cool look to it with a couple marching skeletons playing drums, and a clock. I think it’s supposed to be promoting Welcome to the Black Parade. This is likely my last outfit of the day. I might switch into actual PJ pants before bed but my shirt will stay the same.

I’m really bumming it today and my style definitely reflects it. How about you? What are you wearing today?


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Image Credits: Slice Communications 

Hey guys! Happy Independence Day weekend! For those of you who are not from the US, well, happy weekend. :).

Today I am going to take a short break from the 30 day writing challenge to write about Social Media Day Philadelphia. I attended this convention held at the Franklin Institute on Thursday, June 30th with 3 of my co-workers from Penn Medicine. All of them work as web content coordinators while I work as as a Web./Social Media Monitoring Specialist. Together, we work on creating engaging and informative content for the Penn Medicine website, newsletters, social media pages, and more.

This is actually the first social media convention I’ve ever been to, so it’s safe to say I was pretty pumped about having the opportunity to attend. I made a few rookie mistakes including being one of the most over-dressed people there (at least I was dressed to impress, right?), not bringing my laptop (it wouldn’t have helped much as it needs a new battery though), and not having an extra power bank or means of charging my phone on-hand (I live tweeted a majority of the convention, so it didn’t take long for my battery to shoot down to 0%. Despite these rookie mistakes, I still had a really good time and learned a lot. I think my first social media convention was definitely a success.

Here’s a breakdown of my day:

9:00am: Slice Communications gave a welcoming speech. This was a great way to kick things off. I always loved Slice Communications ever since my former coworker and friend introduced me to them about a year ago. They are doing so many great things in the world of digital marketing. They were great hosts for the event. Cassandra Bailey, President and CEO, has so much energy and is so well organized for the event. I really love her bright yellow dress, too. I don’t even like the color yellow, but it fits her bright personality and shows that she is from Slice (Slice’s logo is yellow) which I think is great.

9:10am: Erin Dress, Brand Marketing Specialist and CPG at Twitter delivers opening keynote. I was so excited to hear Erin Dress speak, mainly because she is from Twitter. I definitely agreed with her points on how Twitter is where people go to gain information and that it’s one of the most trustworthy social networks (I think LinkedIn is more so though, but Twitter is broader).The facts about Twitter’s advertising vs. Facebook’s intrigued me. I never realized that Facebook targets users based on demographics while Twitter targets more specific interests. In general, Twitter’s advertising options are more focused. Perhaps this is why the CPC is generally much higher for Twitter ads than they are for Facebook ads. I also agreed that your brand’s message needs to be personalized. The example of using emojis and how Dove created one with curly hair was amazing. I always liked emojis,but I realize they can be tricky to incorporate into marketing. The idea of creating a whole new emoji strictly for your brand is brilliant.

10:00am: Break. During this first break I spotted Nick Walz! Nick and I worked together for a few years at WebiMax. He left in March of 2015 while I left in April of 2016. We talk to each other on a semi-frequent basis, but we haven’t actually seen each other since his last day at WebiMax. It was so nice to see him and catch up on everything. Nick is pretty awesome and a bit of a social media guru. He taught me pretty much everything I know about social media. I really enjoyed working with him in the past and being mentored by him and I’m sure he’s doing great things as a media strategist for Harmelin Media now. Remember his name, Philly.

10:10am: My co-workers and I decided to attend the Healthcare Digital Darwinism panel since we all work in Healthcare (obvious choice). This panel made me feel really good about myself and the business I represent because I felt we were doing many things right. Many of the speakers stressed the importance of responding to messages on Facebook and other platforms, especially if they were negative, within 20 minutes or less and to have a social media emergency response plan in effect. We do have an emergency response ready to go when needed and always answer ASAP. I liked how some of the speakers mentioned using Facebook messenger to talk directly with users/patients. I know a lot of brands shy away from that direct interaction, but I think in the healthcare industry, it’s really important. I enjoyed this panel overall. My only criticisms are that a lot of the points made were things I already knew and not all of the speakers worked much with social media, which considering it’s social media day, was weird to me.

10:50AM: Break. My co-workers knew some of the speakers and wanted to catch up with them after the panel.I think it was Daniel Moise, Social Media Strategist at Virtua Health, that we spoke to. He seemed very smart and friendly.

10:55am: CMO Roundtable. Choosing to attend this panel was not an easy decision. We were torn between this and the other option, Social is the New Digital Currency, but in the end my coworkers and I decided to go with the CMO Roundtable since we don’t have a CMO (it became a little bit of an inside joke for us). Plus, we were already in the room that this chat was being held at and after spending our whole break talking with the speakers from the healthcare panel, we were cutting it close on time. The CMO Roundtable was actually pretty good. The CMOs expressed the importance of using Facebook to show a fun side of their brand and the importance of being authentic on social media. I loved how they said that if something isn’t working in your social strategy, you need to change it quickly. I spent nearly 3 years working for an agency and sometimes this could be a tough decision to make when trying something new. Do you keep waiting it out, or do you change it before it’s too late? Hearing their advice to change it before it’s too late was a bit of a game changer for me and will certainly affect how I view future campaign when experimenting with new strategies. Of all of the CMO’s speaking for this panel, Carolina Lobo was by far my favorite. She was very polished and professional, but completely real and hilarious when you least expected her to be so. “Authenticity” was one of the words of the day for Social Media Day Philadelphia 2016, 2nd only to “influencer”, but Carolina was one of the few who not only spoke about the importance of being authentic, but she actually WAS authentic. Quote Of The Day: “No one gives a crap about the awards the CMOs win.” – Carolina Lobo. CMO’s, take note.

11:35am: Break. My coworkers knew the speaker Drew Diskin, CMO of WizeHive, so they wanted to speak with him for a few minutes. I never met Drew, let alone worked with him in the past, but I was vaguely familiar with WizeHive so I was curious to see what he had to say. Drew is a very bold and confident man. He didn’t talk much about how work with WizeHive, but gave us a little bit of leadership advice from the perspective of a CMO.

11:40am: Building a Data-Driven Company: Lessons From The Front Line. My coworkers and I chose to attend this talk over hearing the guy from Comcast talk about his work because we wanted to hear things that could benefit or effect us, not just hear others success stories. This talk was given by Robert J. Moore from RJ Metrics. I have been following them online for awhile and was familiar with the brand. I knew that the people behind the brand were very smart and always produced great content. The downside? I work as a content creator. I’m more for the writing and creative side of things. Data and numbers and statistics make my head spin. I didn’t really process or understand anything Robert said during the first half of his presentation. However, during part 2 I was extremely engaged. In part 2 he explained the great RJ Metrics logo fail story. I love how he saw this as an opportunity to further explore his own company, his audience, and do what RJ Metrics does best: use data to analyze and pull it all together. They did a great job of honing up to their mistake and more than that, they took pride in it. They wrote blog posts and talked with the media about their logo fail. They never once tried to run away or hide from it. They embraced it. They became masters at turning a negative into a positive. The results? RJ Metrics gained trust and authenticity within their audience. I think everyone in some shape or form can kind of relate to this honest mistake. It is a funny story that made RJ Metrics more memorable. In the end, this mistake worked wonders for them.

12:20pm: (The Most Philadelphian) Lunch Time! The organizers of the event were nice enough to provide lunch for everyone. It was a grab and go boxed lunch with plenty of varieties of sandwiches for everyone to choose from. I grabbed a turkey one and my coworkers and I headed to the cafeteria to eat. When we opened our boxes we were surprised by how much food they gave us. We all had a hoagie/sandwich/or wrap, a bag of Herr’s (Philadelphia company) chips, a small container of fruit salad, a Tastykake (another Philadelphia company), and a soft pretzel (Philadelphian snack). We joked that it felt like being back in elementary school. Once we were all finished eating we headed to the giant heart and the brain exhibits to get a few pictures for the Heart and Vascular and Neuroscience service lines and to just kind of play around with some things.

1:30 Flash Talk With Cecily Kellogg of Double Good Media. The flash talk with Cecily Kellogg of Double Good Media was probably my most favorite talk of the day. Cecily may not have been a keynote speaker and she may have only had 15 minutes, but those 15 minutes were powerful. Even though she is a hardcore liberal and I’m a hardcore conservative and personally, we probably don’t have all that much in common, I still felt deeply connected to her and could relate. She talked about the mistakes she made in the past as a mommy blogger and her regrets over sharing her every thought and how she branded herself in all of the wrong ways. This had some very dire consequences on herself, her family, and her reputation. In the end, Cecily decided her best option was to quit being a mommy blogger and start over from scratch. Cecily is the pure definition of what it means to be authentic. She is more careful about how she presents herself online now, but she still has the same attitude and personality. When she speaks, you know she’s the real deal. I’ve always been pretty open online and had an “everything goes” mindset like Cecily. Her talk inspired me to be a little more careful about what I post online and to think before posting.

1:45pm: Flash  Talk With Jen Leary of Red Paw Emergency Relief Team. The flash talk with Jen Leary from the Red Paw Emergency Relief Team was another one of my favorite talks. Jen isn’t known as being a social media guru and she doesn’t claim to be one — she is a firefighter to the core and I really appreciated her honesty. There are many people that will brag about being a social media guru especially at these kinds of events, so it’s refreshing to hear stories like this coming from people who flat out admit “I had no idea what I was doing and I’m still working to figure things out.” Jen seems to be doing a great job figuring it all out! It was inspiring to hear about how much money she and her team were able to raise through Facebook. I’m looking into doing some fundraising on my own in the near future to support Aid the Silent, so this gave me a lot of hope. I also totally agree with her points on the power of a good image and working a little to play on people’s sympathy especially when it comes time to ask for donations. Images can and often are more effective than text alone.

2:00pm:Flash Talk With Teresa Lopez from Seer Interactive: My phone was completely dead by this point so I couldn’t live tweet and that made me inherently sad because there was SO MUCH good information here. I have become OBSESSED with Pinterest marketing over the last 6 months because I know that it holds many SEO benefits and I love the advertising options. I was excited about this one too because I have heard so much about Seer Interactive and know quite a few very talented individuals who have or currently do work for Seer and do an amazing job. I already knew about the importance of performing keyword research and adding keywords into Pinterest board titles and descriptions. I didn’t realize how little weight the actual pins have on SEO though. I’ll definitely spend less time on the individual pins and more time on the boards and the actual account optimizations moving forward.

2:15pm: Flash Talk With Susan Poulton from The Franklin Institute. Susan Poulton has a bit of sass that comes with her, which representing the Franklin Institute, was a little unexpected. In her words, she’s “definitely shaking things up at The Franklin Institute”, and with her language and word choice, it’s easy to see why. I liked her though. I liked hearing about how her mission goes beyond just getting people to buy tickets to the museum. One thing that really stood out as being interesting to me was how she is working with her team to market The Franklin Institute globally. I always saw it as being a “Philadelphia” thing and if I were in her position I would probably market it locally, but now that I’m thinking about it, her strategy makes perfect sense. There are many tourists that visit Philadelphia and The Franklin Institute from all over the country that she needs to target and reach, not to mention the general science nerds interested in the science content. Susan made me realize the importance of marketing in a way that can reach everyone, not just those local to your business.

2:45pm: Feature Talk with Pam Didner: How to Maximize The Synergy of Your Social Media & Content Marketing Efforts. My coworkers and I chose this talk with Pam Didner over the one given by/about Curalate, because once again, we wanted to hear about general social media topics, not people’s personal success stories or what they do at their jobs. I had a bit of trouble hearing Pam due to her accent, but when I did hear her, I enjoyed her presentation. She doesn’t look like it at first glance, but she is actually really funny which made her talk even better. I especially enjoyed the templates she provided on how to identify your audience vs. your target user persona and what the difference is. Your audience is general but the persona is more specific, and while the audience may help you to spread your message, the persona is really the one who will follow your brand, use your services, or buy your products. This is why it’s so important not only to identify your audience, but the persona you want to target as well.

3:30pm: What’s Next in Social Media Panel. I got nothing from this panel. It went off topic a lot and was really hard to follow. The moderator asked a question at one point about ROI and someone’s answer was “What’s the ROI of your mom?” My jaw almost hit the floor. I know the tone of the convention was all lighthearted and funny, but that seemed like a little much to me. Judging by the rest of the audience’s reactions, no one else was feeling this panel too much, either. I found an electrical outlet in the floor I was using to charge my phone with, so I began to play around with that and look at all of the other #SMDayPHL tweets. No one was really tweeting much about this panel. Everyone else was just on their phones and laptops and looked like they were waiting for this panel to end.

After that last panel, my co-workers and I decided to call it a day. We still had to travel back home and preferred to do it before it got dark and before it got too late/crowded. Many other attendees followed suit. I do have a few small regrets for skipping the closing keynote given by Kristina Neher though. I read the highlights of it and saw the live tweets come in and it sounds like it was a great presentation on the power of visuals in marketing. I was surprised to hear from the highlights how much higher Instagram engagement is than Facebook. I feel like Facebook is the most powerful social platform that can work for pretty much any business whereas Instagram requires more work and I feel like Instagram is for a younger audience and geared more towards personal use. It looks like it’s time for me to change my attitude towards Instagram! I was also surprised to learn than emails with the word “video” in the subject have a 19% higher open rate…that is definitely something I’m looking to experiment more with in the near future. I liked the idea of using your audience and having them do your marketing for you. If someone from your audience takes a picture of your product for instance, sharing that image can be more powerful and credible than posting your own professional image. I wish this talk would’ve been the opening keynote…it sounds like they really did save the best for last and I’m sorry I missed out on it. :-/

Overall, my first social media convention was a success. I had a really great time and I learned a lot. I look forward to attending it again next year. Who knows, maybe one of these years I’ll even have the opportunity to speak!

Did you attend Social Media Day Philadelphia? If so, what was your favorite part?



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