Writer, Christian, SEO/Social Media Marketer, Book Reviewer, Deaf and Loud.

Monthly Archives: July 2015

social media

These days, everyone is active on social media. It’s a fun hobby and has been proven to be an effective marketing tool. However, social media is certainly not nearly as easy as some people make it out to be. Despite many people’s claims, few are really truly “social media experts”. Also, those who have earned the right to label themselves a social media expert are still prone to making mistakes. Here are 3 of the most common mistakes I see on social media along with easy solutions on how to fix them.

  1. Being too selfish. Nothing is more annoying on social media than seeing someone constantly talk about themselves, their business, their products, and little to nothing else. Yes, social media is great for promoting yourself and your business. However, if you’re truly looking to engage with other users, you’ll need to be much more social than that! Constantly promoting yourself and your products is not a sure-fire way to get sales and leads. Instead, it’s a great way to annoy your followers and give them a reason to leave.

 

  1. Talking at your audience, rather than to them. It may be called SOCIAL media, but you’d be surprised by the number of people who don’t understand the social aspect of it. Many social media users write posts that make them sound like they are speaking with a giant megaphone with no audience around. They are begging to be heard, but they aren’t really talking to their audience. Don’t make the mistake of talking at your audience. Really engage with your audience and get to know them. Ask them questions and reply to their postings. Have real, authentic conversations with them. You’ll find that talking to your social media followers isn’t all that different from talking to a close friend. They are people just like you, they just happen to exist on the web.

 

 

  1. Trying too hard. Another amazing way to annoy followers and lose them at a rapid pace is by trying too hard. Your conversations with your followers should be genuine and authentic. You don’t need to thank every single follower for following. You also shouldn’t send a direct message to every single new follower asking them to connect with you on LinkedIn, like your Facebook page, buy your product, or visit your website. You need to earn their trust before you can sell or ask them anything! Think of every new follower as a new friend or a new relationship. You’re getting to know them or dating them. You need to take it slow and develop the relationship over time rather than jumping on them all at once the first time you “meet”. Trying too hard in the dating world makes you seem desperate. Similarly, trying too hard on social media makes you come off as spammy and annoying. No one wants to be “that” person on social media.

 

What mistakes are you guilty of making on social media? How have you worked to fix your mistakes? Leave a comment letting me know!

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Image Credits: Landor.com 

Coca Cola is known for their successful and brilliant marketing campaigns. They are one of the most powerful, well-known companies in the world. In fact, you can purchase a Coca Cola nearly anywhere in the world — the exception being just Cuba and North Korea. Needless to say, Coca Cola’s marketing efforts have also been fairly profitable for them since it was created in 1886. While your business may not have quite the same marketing budget as Coca Cola, that doesn’t mean you can’t still learn a few things from them to add to your own marketing strategy. Here are 3 things we can learn from Coca Cola’s marketing campaign.

Keep it simple. Sure, Coca Cola most certainly has the money to spend for a big and elaborate marketing campaign, but that doesn’t mean they HAVE TO. Sometimes the best marketing campaigns are the most simple ones. Take for instance Coca Cola’s “Share a Coke” campaign which has been going strong for two years. All they had to do for this campaign was research popular names and edit the text on the labels they were already using anyway.
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Image Credits: Coca Cola United

There was little to no additional costs for this campaign, but it was highly profitable. Everyone loves seeing their names on a product, and Coca Cola made a point to use many untraditional names not frequently seen on personalized products. Even people who don’t like to drink Coke or can’t because of health issues have been purchasing it simply because it has their name on it.

 

  1. …But don’t be afraid to think outside of the box. While the “Share A Coke” campaign may be one of Coke’s most successful campaigns of all time, it doesn’t mean they haven’t had success with more elaborate marketing schemes in the past. One of the best examples of this is their “Happiness Machine”. The happiness machine was a specially created Coke vending machine that was placed through the US, mainly on college campuses. When students went to purchase a coke they were given multiple cans for free to share with their friends. Sometimes they even received other special gifts and surprises to make them smile.

    What made this campaign so successful is that it was unique. No one else ever attempted to do something quite like this before. Also, it was much more than about giving away free products — it was about making people smile. Coke made sure to capture these smiles on video, which in turn made its way on YouTube, ultimately going viral and helping Coke to gain even more exposure than normal.

  1. Always give back whenever you can. Both the “Share a Coke” and “Happiness Machine” campaigns are both great examples of Coke’s commitment to giving back to their customers. The “Share a Coke” adds a personal touch to their marketing and allows everyone the chance to connect with their product. They even made a point to put unusual names on their products for those who can normally never find their name on anything. The Happiness Machine also gave back by giving unsuspecting individuals free products, and of course, free smiles as well.

    Coke also has their own rewards program where points are given out to anyone who buys a bottle of coke or case of cans. These points can be used to buy products on their website or donated towards charity organizations. These organizations include the Special Olympics, Schools, and many more. Coke also donates to many charities on their own to help fight poverty, improve education, improve world health, and more. They also created their own charity, The Coca-Cola Foundation to help enhance sustainability in various local communities nation-wide. Simply put, Coca Cola is always quick to give back to their customers and the community whenever possible.

What things have you learned from watching Coca Cola’s marketing strategies over the years? What was your favorite campaign that they did?

 



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