These days, everyone is active on social media. It’s a fun hobby and has been proven to be an effective marketing tool. However, social media is certainly not nearly as easy as some people make it out to be. Despite many people’s claims, few are really truly “social media experts”. Also, those who have earned the right to label themselves a social media expert are still prone to making mistakes. Here are 3 of the most common mistakes I see on social media along with easy solutions on how to fix them.
- Being too selfish. Nothing is more annoying on social media than seeing someone constantly talk about themselves, their business, their products, and little to nothing else. Yes, social media is great for promoting yourself and your business. However, if you’re truly looking to engage with other users, you’ll need to be much more social than that! Constantly promoting yourself and your products is not a sure-fire way to get sales and leads. Instead, it’s a great way to annoy your followers and give them a reason to leave.
- Talking at your audience, rather than to them. It may be called SOCIAL media, but you’d be surprised by the number of people who don’t understand the social aspect of it. Many social media users write posts that make them sound like they are speaking with a giant megaphone with no audience around. They are begging to be heard, but they aren’t really talking to their audience. Don’t make the mistake of talking at your audience. Really engage with your audience and get to know them. Ask them questions and reply to their postings. Have real, authentic conversations with them. You’ll find that talking to your social media followers isn’t all that different from talking to a close friend. They are people just like you, they just happen to exist on the web.
- Trying too hard. Another amazing way to annoy followers and lose them at a rapid pace is by trying too hard. Your conversations with your followers should be genuine and authentic. You don’t need to thank every single follower for following. You also shouldn’t send a direct message to every single new follower asking them to connect with you on LinkedIn, like your Facebook page, buy your product, or visit your website. You need to earn their trust before you can sell or ask them anything! Think of every new follower as a new friend or a new relationship. You’re getting to know them or dating them. You need to take it slow and develop the relationship over time rather than jumping on them all at once the first time you “meet”. Trying too hard in the dating world makes you seem desperate. Similarly, trying too hard on social media makes you come off as spammy and annoying. No one wants to be “that” person on social media.
What mistakes are you guilty of making on social media? How have you worked to fix your mistakes? Leave a comment letting me know!